The Innovator’s Advantage by Evans Baiya, PhD and Ron Price – 2019

A great read on an age-old topic. How to go into group settings with great chemistry and guidelines. The book focuses on the individuals basic needs, wants, desires and abilities. Tracing them through and giving insight as to how they will play with other mixes of people.

While innovation in any business or field is a big focus of companies today, how to involve your people to move within their strengths.

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